Peachy Den's New Summer Campaign Celebrates Off-Grid Living
Showcasing the ultimate holiday wardrobe.
Peachy Den is back with its long-awaited summer collection, filled with returning favorites in new colorways and fabrications. Starring model Zaina Miuccia, the new campaign celebrates a life spent off-grid, leaning into Miuccia’s time spent in Mexico. Inspired by that fateful trip, the model wrote an intimate diary entry which now forms a part of the Peachy Summer campaign.
“The sun tells my body when it’s time to rise,” the entry begins. “She’s the only lady I let boss me around. I head down to the water, no need for shoes here,” it continues.
Lensed by Pavielle Garcia, the campaign showcases new Peachy ranges like Dylan, Marie and Souvenir, adding to the already cult-loved Kylie, Cindy and Deba collections. Inspired by classic holiday scenarios like serene beach trips, sweaty, bustling bars and outdoor festivals, the collection aims to provide the perfect piece for any summer setting.
New hues of “Daisy” and “Porcelain” characterize the Dylan collection, landing in sweet broderie fabrics and A-line silhouettes. Elsewhere, bright yellow and blue tones inject a hint of playfulness to the offering, paired with the new “Lipstick” iteration of Peachy’s signature Cindy fabric.
Take a look at the new Peachy Summer collection above and head to the Peachy Den website to shop the new drop.
In other summer news, Gigi Hadid reunited with havaianas.
