Rosè and RIMOWA Are a Match Made in Heaven
Celebrating the power of personal journeys and purposeful travel.
RIMOWA is back with the latest instalment of its “Never Still” campaign, expanding its exploration into themes of “purposeful travel, personal evolution and the pursuit of progress.” Looking at the stories that come from movement, the fifth part of the campaign taps global superstars like BLACKPINK’s Rosé, Jay Chou and Sir Lewis Hamilton.
As part of the campaign, Rosé looks at the ways travel shapes her sense of self as an artist, looking at the meaning of home and what’s really important to her. “Every journey I take leaves a lasting impact. Travelling the world only makes me realise just how much more there is to explore,” the artist says in a press release.
Spotlighting three of RIMOWA’s signature aluminium suitcases, the new campaign looks to celebrate our personal journeys, looking at the “marks of adventure” that adorn our cases. Subtle dents, fading stickers and gentle scuffs are repositioned as visual diary entries, representing our travels and experiences. As a result, each talent in the campaign reinvents their travel companion with markers of their own experiences. For Rosé, her stickers reflect the release of her new album, while Chou’s tennis emblems tribute his love of the sport.
Take a look at Rosé for RIMOWA above and head to the brand’s website to shop its signature collections.
In other campaign news, Amelia Gray debuts the newest PUMA Mostro colorway.
