Diesel and Tom of Finland Release Fourth Annual Pride Capsule
Featuring campaign talents cast on Grindr.
If you’re new to Tom of Finland, here’s the lowdown: the Tom of Finland Foundation exists to protect and champion erotic art — especially the kind that has historically been pushed to the margins. And let’s be real, when it comes to boundary-pushing, sex-positive fashion, Diesel has always walked the walk. So, yes, this partnership is one that just makes sense.
The brand’s annual Pride capsule, now in its fourth year running, is a tribute to queer creativity, resistance and radical self-expression. Each collection digs into the Foundation’s four decades of preserving and celebrating queer artists whose work often faced censorship and erasure.
This year, Diesel goes deep into Tom of Finland’s world of homoerotic fantasy, expect everything from leather-clad bikers, chiseled sailors, gritty construction workers and smoky leather bars — all brought to life in prints splashed across T-shirts, tanks, sweatpants, underwear and jockstraps. It’s high-impact, highly collectible and totally wearable. Featuring a slew of talents cast from Grindr, the campaign celebrates true inclusivity.
Because Pride is for everyone, these pieces are gender-inclusive by design, inviting all bodies to wear, celebrate and carry forward the legacy of queer imagination.
Tom of Finland and Diesel’s Pride capsule is available for purchase on Diesel’s official website.
Click the gallery to get a glimpse of the collection.
For more Pride news, read about NYX Cosmetics’ latest launch, “Pridemix.”
